BigDug Case Study
BiGDUG, the UK’s leading supplier of industrial shelving, approached HaulinAds with a challenge of achieving more brand awareness for the company amongst a difficult to reach business audience. While they advertise heavily online and in press, they wanted to engage with decision makers at a time when they were away from the distractions of the office, and truck advertising gave them exactly that exposure to business people as they travelled between meetings.
An eye-catching visual was created that matched the brand’s “big” image, produced in a format that will look great for the duration of the 2 year campaign. This was rolled out to 30 vehicles, instantly creating an impression of scale as the brand appears to deliver huge quantities all over the country.
The results of the campaign have been a big success for BiGDUG, even creating a social media buzz from people talking about where the brand had suddenly appeared from.
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