Your owned out-of-home media
Companies are increasingly beginning to recognise the real value that their vehicles can bring to their business, not only for logistics but also as a powerful marketing tool. Household brands with their own fleets like Sainsbury’s, Lidl, Abel & Cole, Barker & Stonehouse and Michelin have all started to integrate their vehicles as a cost-effective part of their own communication strategy.
Our insight team are ideally placed to consult with brand owners that are currently under-utilising their own fleets, and enable them to integrate their vehicles into their marketing activities.
For businesses working with a smaller marketing budget this can enable them to extend the reach of their brand, both from in-home to out-of-home and from online to offline media. Many others utilise the space to support other mediums, like TV, radio or even social media campaigns, or simply to make common-sense savings on campaigns by swapping other outdoor activities to the Truck Media that they already own.
Our extensive research into owned out-of-home media like truck advertising has shown that using your own fleet can generate OTS figures that would cost up to 60 times more at rate card value through other bought outdoor platforms such as billboards.