Truck Advertising 101: Effective Brand Exposure

Advertising, Effective brand exposure

Getting truck advertising right is so easy when you have know-how on your side! The sad fact is though that there are so many examples of poor branding and messaging on our roads. That’s why the HaulinAds Team has decided to write a few posts on how companies like yours can get the most out of their outdoor advertising spends and exponentially increase brand reachthrough well-thought-out truck advertising design.

How truck advertising increases brand reach

In the age of digital media and advertising, we often forget that creating outdoor advertising assets such as billboards and truck advertising (flush rears/ sides/ full wraps) has always been an art that demanded years of study.

Static billboards have been around since the 1800s, but times have really changed since then! The advent of technology and the ability to take advertising directly to consumers through truck advertising means that brands can increase brand exposure like never before.

What hasn’t changed in outdoor advertising is the need to create high-impact designs that will stick in people’s minds.

What makes a truck advertising design standout?

Any type of outdoor advertising should be designed to create an immediate impact. Whether you are advertising on a billboard/ hoarding or using truck advertising to boost brand exposure, you only have a few seconds to make an impression as motorists speed by.

So, if you’ve decided to increase your brand reach through truck advertising, take a look at our useful branding tips that will make sure your truck wraps get you maximum Return on Investment (ROI):

Do you have a strong brand identity?

Before you even think about spending money on truck advertising, take a step back and assess your branding. Inconsistent brand identity and lacklustre logos are overriding causes of failed truck advertising attempts. Get them right and you are on the road to customer engagement and brand recognition. Get them wrong and you are on a wild goose chase. We know which road we would choose!

Your brand identity is a message from you to your potential customers, so make sure your truck advertising wraps breathe your brand.

Control the copy!

When it comes to the copy or content on your truck advertising design, less is more! People only have a few seconds to absorb your message as they whiz by, so keep your copy strong, but no so long.

To engage potential customers, all you need is solid branding (see brand identity above), a great tagline, your website address and a phone number. That’s it! Make it memorable and you are on the right track.

Be the black sheep!

There are so many trucks on UK roads, so what can you do to make your truck advertising stand out? The answer is to limit all that visual noise.

You’ll see trucks that are plastered with over-complicated, busy designs …. You don’t need that. Keep your design clean, choose a simple yet vibrant colour palette, make sure that what your company does is as clear as day and give people a way to contact you. Simple.

Get truck advertising

For more information about how you can get your brand on the road, call the HaulinAds team today on 020 8798 0893 or email us at info@haulinads.co.uk for a complimentary consultation.