Client: Mat Hand
Format: Full Wrap
Duration: 12 Weeks
Its art Jim, but not as we know it!
Artist Mat Hand asked HaulinAds to provide the expertise needed to turn a fleet of articulated trucks into giant, mobile art installations for his ground-breaking art project entitled ‘Take Me With You’. The powerful multi-media art installations use a combination of photographic imagery and poetic text to explore the themes of absence and longing.
Mat Hand and photographer Manuel Reinartz created photographic portraits of the families of four employees from our chosen Haulage partner to adorn the trailer sides with accompanying text for the rears provided by children from eight Derbyshire schools, who attended workshops led by poet Andy Tooze.
Members of the public who spotted the trucks out and about could log details of their sighting on the Take Me With You website.