Client: Frontline Bathrooms
Poster Specialist: Posterscope
Format: Full Wrap
Duration: 20 Weeks
Frontline Bathrooms are a Yorkshire based business that operate nationally. They tasked HaulinAds with creating a truck advertising campaign that would complement the launch of their free catalogue, raising awareness and stimulating demand around this key time for the business.
The South East is a geographic region that had previously been prohibitively expensive for Frontline Bathrooms to target, but HaulinAds’ truck advertising provided a cost-effective solution. By full putting full wraps on 30 of the South East based vehicles, the truck advertising not only provided huge exposure in the area during the 3 month period around the catalogue’s launch, but also created an impression that they were delivering and fitting a huge volume of bathrooms at that time.
The results of the campaign have proved an overwhelming success for Frontline Bathroom, as Marketing Manager Emma Gaskell says: “At head office when the surge in demand for our catalogue starts we know the trucks are on the road.”